About The Section
Publishes original research articles, letters, reviews/mini- reviews and guest edited thematic issues on various topics related to Marketing Strategies.
Dr. Seung-Hee Lee is a full professor in the School of Architecture (Fashion Merchandising/Marketing Specialization) at Southern Illinois University. Her research interests include consumer behavior, cross-cultural study, brand marketing, sustainability, and fashion technology. Dr. Lee has received numerous 'Best paper awards' at national/international conferences. She has served on the editorial board for more than 10 journals (including Editor and Associate Editor) and as a reviewer for more than 30 international journals.