Title:Pro-Environmental Behaviors in Higher Education: A Contextualized
Planned Behavior Perspective
Volume: 2
Author(s): Bernard M. Kitheka*
Affiliation:
- Missouri State University, 901 S. National Avenue, Springfield, 65897 MO, USA
Keywords:
Pro-environmental behavior, theory of planned behavior, motivation, sustainability, contextual factors, HEI.
Abstract:
Background: Institutions of higher learning are critical avenues for addressing issues
pertaining to climate stability and environmental sustainability. College students, as future leaders,
can play a crucial role in solving the planet’s most pressing problems if they have the right
information and a behavioral orientation that promotes positive environmental outcomes.
Objectives: The current study evaluates pro-environmental behaviors potentially moderated by
knowledge, attitudes, motivations, and contextual factors for college students. It also evaluates
what categories of environmentally friendly behaviors students elect to engage in.
Methods: Quantitative data were collected using an online questionnaire survey. Data were analyzed
using SPSS statistical software.
Results: Findings show a weaker influence by most stand-alone factors but a stronger cumulative
effect when all the variables are considered together. Data also indicates student’s inclinations to
certain environment-friendly behaviors more than others.
Conclusion: Study findings could be used to change university sustainability policies and curricula
to enhance environmental consciousness and inspire participation in green initiatives among
students. The study contributes to existing literature on sustainability in higher education institutions
in the United States.
