Abstract
In this Chapter, we will overview the cases of business innovation with a
focus on servitization and digitization. The Chapter will introduce innovative initiatives
in traditional markets, such as health and medicine-related, as well as manufacturing
spheres. Lastly, we will become familiar with more unconventional pandemic-induced
innovations within the clothing retail and fitness industries.
Keywords: Digitalization, Remote service, Sustainable servitization, Telemedicine, Virtual health.
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