Abstract
Adopting and utilizing social media for conveying information to
stakeholders can be made possible by SMEs at little cost. There is little research on the
correlation between the use of social media and the success of SMEs, despite the fact
that access to and sharing of information is a key factor in the success of SMEs. The
purpose of this chapter is to identify and explain the motivating factors behind SMEs'
adoption and use of social media. The factors that were identified in the literature were
based on theories applied in SMEs perspective in Africa. We employed the TOE and
TAM models for the chapter. These factors included environmental, cost,
comparability, ease of use, usefulness, and relative advantage. It was concluded that
social media technology is good for SMEs to make an impact in the world of business,
hence, needs to be adopted by SMEs’ managers or owners.
Keywords: Adoption, Africa, SMEs, Social media, Technology.
Related Books
Capitalist Realism in Africa: Realities and Myths in Advertising
Digital Currency: An International Legal and Regulatory Compliance Guide
Firms` Strategic Decisions: Theoretical and Empirical Findings
Firms` Strategic Decisions: Theoretical and Empirical Findings
Firms` Strategic Decisions: Theoretical and Empirical Findings
Intellectual Property Basic Manual for Researchers in Universities
.jpg)
Internet Economics: Models, Mechanisms and Management
Learning Why and How: A Reader in Managing Nonprofit and Voluntary Organizations
Markets, Business and Sustainability
Organizational Management: Case Studies for Graduate Students