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Author(s): Emmanuel C. Alozie
Pp: 3-8 (6)
DOI: 10.2174/9781608059768115010009
* (Excluding Mailing and Handling)
Chapter I examined how advertising as a form of communication interconnects with culture and consumption.
Keywords: Communication, advertising, consumption, capitalism, Nestlé, Nigeria.
Cite this chapter as:
Communication, Culture and Consumption, Capitalist Realism in Africa: Realities and Myths in Advertising (2015) 1: 3. https://doi.org/10.2174/9781608059768115010009
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