So, how do we go about exploring notions of psychological economics? How are we to set up studies
to learn about the nature of the psychology in ‘our heads’, about how we respond to the economics of goods and
services? How are we to measure happiness? We are going to do two types of experiments (one independent
variable at a time, as well as a questionnaire). We’ll look at happiness and pleasure using those experiments. We
may stray a bit from conventional happiness to the joy of sensation, but in the end, you’ll understand the bases of
the experimental method applied to the problem.
