Big Data enables higher educational institutions the ability to efficiently use
information technology resources to enhance the effectiveness of education and
performance. This chapter explores the meaning of big data applicable to educational
institutions, identifies the factors that affect the adoption of big data approach in higher
education institutions, especially for strategic management purposes and aims to
examine the challenges of adopting big data in higher education institutions. The
literature sources are from journals on scientific studies and articles, and research
papers. The benefits of BD in the education sector include academic productivity,
teaching efficiency, organization of processes, freedom of tech stack/tech stack
independence, reduction in student dropout, managing the business's finances and
operations, maintaining open and honest communication, multiplication of data,
accelerating the instructional process and personalization. The driving factors are the
TEO framework (organizational, technological and environmental), etc
Keywords: Big data, Colleges, Education, Learners, Students, Technology, Teachers, Universities.
