The commercial landscape has been transformed by globalization and the
rise of technological innovation. Many firms are now using information technology
when it comes to providing services to their clients. To that end, a survey of consumers
of online products in Ghana was conducted to learn more about the variables that drive
the uptake of online shopping and how that affects customers' willingness to do so.
This study employed a quantitative approach to investigate the association between
characteristics that encourage online purchasing and online shopping intentions. The
independent variables employed in the research were simplicity of use, usefulness, risk,
and convenience. Research indicated that describing online purchasing as easy,
beneficial, risk-free, and convenient had a substantial positive impact on consumer
online purchase intention. That is why internet purchasing and its determinants were
shown to be directly linked and of substantial importance.
Keywords: Adoption, Consumer behaviour, Online, Shopping, SMEs
