Artificial intelligence (AI) has gained enormous usage in business in recent
years. Still, in regard to measuring business ethics and morality, otherwise called
corporate social responsibility, the use of Artificial Intelligence is limited to a greater
extent. In this regard, the purpose of the study is to conceptually formulate the
implementation of AI in CSR programs. For gathering data, the study utilised a
structured questionnaire. Employers from a range of governmental and commercial
organisations provided the primary data for the study. Using AMOS 21's Structural
Equation Modelling (SEM) and SPSS 21, the projected model was empirically tested.
The Research concludes that AI can strengthen effective CSR practices. The research
also uses SEM to establish a cause-and-effect connection between the research
variables.
Keywords: Artificial Intelligence, Behaviour Analysis, Corporate Social Responsibility, Fraud Detection.
