Customer Relationship Management (CRM) is a cloud-based technology
that helps businesses to interact with their customers and potential customers. CRM
makes easy access to shared computing resources with less management effort.
Salesforce is an advanced and efficient CRM Solution. In this paper, we are discussing
cloud computing, features of a good CRM tool, Salesforce as a CRM solution, analysis
of Salesforce growth with other CRM providers, and the Salesforce CRM in COVID
19 insight. This paper aims to provide an extensive study of CRM using Salesforce and
to substantiate the efficiency of Salesforce with other CRM providers like Adobe,
Microsoft, and Oracle, etc.
Keywords: Cloud Computing, COVID 19, Customer Relationship Management,
Good CRM Tool, Market Share, Salesforce.
