In recent years, the world population has been very conscious about having a
healthy lifestyle. Anthocyanin is nowadays popular as a nutraceutical and hasalready
been part of traditional medicines. It is not only employed as a colored pigment but
also as a potent ingredient in pharmaceutical preparations in several food industries.
Various In vitro (scavenging assays) and In vivo (animal and human cell line studies,
various animal models, and clinical trials) evaluations have revealed that anthocyanins
are rich in dietary supplements when consumed either through food or beverages and
have always been beneficial for humans. According to several studies, it is reported
that these anthocyanins possess various activities such as antioxidant, anti-aging, antiinflammatory, anti-diabetic, and antiviral and also manage illnesses related to
neuroprotection and neurodegeneration. The size of the worldwide nutraceuticals
market, estimated at USD 454.55 billion in 2021, is anticipated to rise at a 9 percent
compound annual growth rate between 2021 and 2030. Over the course of the forecast
period, the market is anticipated to be driven primarily by the rising demand for
functional foods and dietary supplements. A positive view of medical nutrition in light
of its growing use to treat cardiovascular disease and malnutrition is predicted to
stimulate the market for dietary supplements. The significant characteristics of
anthocyanin-based nutraceuticals are efficiency in cost, a wide safety view for both
animals and humans, acceptability and easy availability. Regardless of a wide safety
view, some of the nutraceuticals-based products are considered to be negotiated owing
to adulteration with poisonous pesticides, abusive drug molecules, heavy metals,
harmful plants, mycotoxins and lethal fertilizers. Thus, future broad research from both
the pharmaceutical area and academia is required to ensure their effectiveness and
safety concerns.
Keywords: Antioxidant, Anti-inflammatory, Anthocyanin pigments, Color, Dietary, Effectiveness, Food industries, Global market scenario, Health benefits, Nutraceuticals, Regulatory aspects, Safety considerations, Supplements.
